Zalando
Art Direction · Employer Brand Campaign
A household name in Fashion, Retail, Tech, and Operations, Zalando offers roles in highly creative and innovative work fields that cherish resourcefulness and engagement. The Zalando logo in the claim used as a play button addresses the human truth of "play as the fulfilling form of work." It felt natural to show the talented employees and acknowledge the importance of the individual. We separated the campaign look from the consumer brand by turning to a black-and-white style. The result is a campaign that resonated immensely within the company and the talent market.
Year
2017
Project Includes
Art Direction
Competitor Analysis
Concept Development
Pitch Decks
Brand Guidelines
Credits
Copywriter: Stefan Macbeth Butterfield
Project Management: Darius Gross
Creative Direction: Chang Lin
Photography: Jörg Weismann
Assignment
Create a single umbrella brand for all the departments' employer brands.
Objective
This idea will shape the brand's communication in the coming years.
acknowledgment
LinkedIn No.1 Best Place to Work in Germany 2017, Gold at the 2018 EMEAs and Drapers Awards.
