Visual concept and styling for several photoshoots

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For the special Watches & Wonders issue of UHREN, a German watch magazine published by Welt. Each issue explored a distinct narrative, tailored to the features of the watches in the series.

Time Well Played

Each decade’s watch design was paired with a matching game from the same era. A playful journey through time. Choose your stop in the 20th century: the steely fifties, the futuristic sixties and seventies, or the elegant twenties.

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Das Cover wurde mit dem European Newspaper Award ausgezeichnet.

Watches Worth Watching

Today's mechanical watchmaking is producing the most intricate timepieces ever, but they're rarely seen. This series reveals their craftsmanship through mirrors, showing front and back.

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Das Cover wurde mit dem European Newspaper Award ausgezeichnet.

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Underwater Above All Standards

We styled the waterproof watches underwater, in the environment in which they were designed to be used. These tool watches, with their bulky ancestors, once established the fame of major brands.

Circuits & Craftsmanship

‍At the Institute of Robotics and Mechatronics at the German Aerospace Center in Oberpfaffenhofen. We showcased the precise craftsmanship of fine watches alongside the clumsy yet ingenious mechanics of world-class robots. When will the two be combined?

Employer brand campaign for Zalando.

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Designed to attract and retain talent for specific departments,
strengthening also the Zalando brand as a whole.

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The campaign won Gold at the EMEAs and Drapers Awards.

Most roles in a modern company are complex, varied and dynamic.

We identified that they require the kind of qualities typically associated with the play we knew as children: self-direction, creativity, curiosity, intrinsic motivation, and a genuine passion for the field.

Work can exist without culture, but there is no culture without play.

Play brings work to life.

Building on this insight, we developed the symbolic mechanic from
I ♥ into I ▶, using Zalandos brand mark to shift the energy into active engagement: Without losing the "I care" spirit of the original heart symbol, the play button now radiates "I'm in". The #WorkInPlay hashtag ties together the campaign message and encourages engagement, while also allowing to track brand impact.

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Shot on a seamless white backdrop in black and white, inspired by Richard Avedon's stripped-back studio portraiture. Removing colour and location shifted the focus from product to person, trading Zalando's usual glossy fashion styling for a more direct, character-led portrait.

Work fills the time. Play fills the moments.

The campaign featured only Zalando employees. To promote the campaign and get employees excited about the shoot, we placed a mock-up of the layout without a picture in the mirrored elevators of the Zalando offices. Employees could take photos of themselves in the mirror.

It's not a career ladder, it's a climbing frame.

To make the Bread & Butter fashion fair organised by Zalando into a job fair too, we suggested using augmented reality to show visitors the job roles and contributions of Zalando employees at the fair.

Key Visual & Logo for the Young Author's Literary Prize "WELT VON MORGEN" at WELT

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Stories shift perspective. A banderole wrapping a book anchors the identity in literature while suggesting a change in viewpoint. The expressive, painterly illustration gives the campaign an emotional and imaginative voice, fitting for a prize that celebrates fresh perspectives and emerging talent.

Stories connect with our emotions in a way that facts alone cannot.

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They don't just inform; they change how we see the world. For this prize, I developed a visual identity that carries that same idea. The logo features a banderole wrapped around the edge of a book, anchoring the identity in the world of literature.

As this literature award will run for several years, it was important that the elements could be changed without affecting its recognition value.

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The illustration style of David de las Heras brought the right tone: complex, warm, and distinctly of a younger generation.

AI illustration of the key visual going around a building.