Visual Meta
Art Direction · Employer Brand
The Axel Springer Neubau boasts stunning architecture and is now the new home of the Visual Metas team. To encourage their team to embrace the new open space, agile, and flexible working approach, we developed a visual concept that is constantly changing, modular, and flexible. Our motto was "Embrace the Prototype."
Year
2020
Project Includes
Concept development
Implementation
Credits
Copywriter: Axel Tischer
Project Management: Bob Hardt
Project Supervision: Dominik Stiefermann
Assignment
A design concept that focuses on the employees and is in line with Visual Meta's new brand strategy.
Objective
To involve employees in the new brand personality and the accompanying work culture.
