Rewe
Art Direction for Heimat Berlin
A new claim and a new look for Rewe Supermarket celebrated in a microsite, a booklet, and documented in a comprehensive corporate design guide.
Year
2013
My Role
Concept
Design
Art Direction
Credits
Creative Direction: Tim Schneider
Team: Moritz Grub, Ricardo Distefano, Stephen Quell, Jue Alt
Assignment
Document design rules of the new look and campaign. Ideas that celebrate the new claim.
Objective
To bring the new claim "besser leben" to live and ensure a consistent use of look and design elements of the brand throughout all REWE channels.
Acknowledgment
ADC Germany 2013, Bronze
