FitX
Art Direction, Brand Website
This one-pager showcases the story, spirit, and values of the FitX gym network. It presents a unique perspective on living and embracing a healthy lifestyle within the supportive FitX gym community.
Year
2021
Project Includes
Design Ideation
Concept Design
Prototype built in Webflow
Print Extension
Credits
Creative Direction: Patricia Scheder
Art Direction: Katharina Matthes
Copy: Sven Rumpf
Illustration: Zuzana Havelcova
Photography: Florian Bison
Assignment
A medium to showcase our core values without overwhelming the audience with excessive information.
Objective
Showcase the brand's values and vision while maintaining consistency for future communication.
